calm clinical
Halden Clinic
Five clinics under five different signs became one trusted name, with a booking experience that felt like care rather than admin.
- Client
- Private physiotherapy group, Oslo
- Discipline
- Brand system, multi-site web
- Year
- 2024
- Duration
- 11 weeks
Halden had grown by acquiring small practices, and it showed. Five clinics, five logos, five tones of voice. Patients did not know they were one group, and the referral network could not keep them straight either.
One system, room for five rooms
We built a single identity flexible enough to wear the local clinic name without fracturing. Shared typography, a restrained palette, and a booking flow that the front-desk staff helped us test in their own words.
Why it sits next to a studio site
Halden is the sibling discipline to our flagship work. The same component system that powers this studio site powers a calm therapy practice. That is the whole point of a shared foundation: one craft, many voices.
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